Florence & Flora

Florence and Flora is a Napier-based flower grower and florist, creating seasonal, locally grown bouquets for the market that celebrate simplicity, beauty and nature.

Inspired by the resilience of flowers and the hope they bring, Florence and Flora grew from a long-held dream into a flourishing flower farm following Cyclone Gabrielle in 2023. Watching roses and dahlias bloom through the silt became a reminder of strength, renewal and the power of growing something beautiful, even in hard times.

Each bouquet reflects the season it’s grown in – fresh, interesting and full of character. Florence and Flora believe flowers belong in every home, creating connection, conversation and everyday joy.

Alongside market bouquets, Florence and Flora also create wedding and event florals, guided by what the flower farm produces throughout the year.